Advantage, Rado
Official Timekeeper
Rado has an enviable heritage as a sponsor of international tennis tournaments. For more than 30 years Rado corner clocks have kept track of every moment. Rado is at the centre of the action in a sport where timing is everything.
Since 2026, the Nexo Dallas Open have been part of the Rado tennis world and, as an ATP 500 tournament, represent one of the most important early stops of the season. The tournament takes place at the state-of-the-art Ford Center at The Star in Dallas/Frisco, home of the Dallas Cowboys. years. Players from North America, Europe and beyond use Dallas as an early test of their season form.
As Official Timing Partner, Rado brings Swiss precision to the court with distinctive Corner Clocks and reliable timekeeping throughout the matches.
The Nexo Dallas Open and Rado share the same commitment to innovation, excellence and continuous development. This shared vision forms the basis of a partnership that harmonises naturally and continues Rado’s more than 40-year tennis heritage.
The BMW Open are among Germany’s most traditional clay-court tournaments and look back on a long history within the ATP Tour. Since their upgrade to an ATP 500 event in 2025, they have further strengthened their sporting relevance.
Since 2024, Rado has been the Official Timing Partner of the BMW Open, ensuring precise timekeeping with the brand’s signature Corner Clocks. In addition, Rado participates as an active partner with various on-site activities – from the popular Smash Corner and prize draws to the presentation of the latest collection at the Rado stand.
Next Gen
Our globally renowned YoungStars programme supports some of the most exciting up-and-coming tennis players on the circuit. Our aim is to create a team of fearless players blazing a trail to the top. We’ll be with them every step of the way.